Thursday 7 March 2013

audience research

 audience research 


Audience research is crucial for films to develop as part of pre-production of a film. our target audience is under 18's, so to do this we used actors aged 17 playing characters 17 years old. through out the film there will be references to popular modern culture, so our audience will be able to relate. 

It became clear when looking at our influences that our film would appeal to a wide range audience. It appeals to this as combinations of genres, for example action and Sci-Fi, so people who are fans of these genres would watch our film. Our influences are back to the future, chronicle and back to the future 2. These all have wide range of target audience and have the same aspect of genres as ours. 
  

back to the future



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This is Back to the future user ratings from the popular film rating website, IMDB. IMDB uses categories like age and gender to show people's rating of films. Back to the future is similar to our film as it uses aspect of teleporting, and has the same theme and look to ours. this shows me that the results on the graph above will be the same audience watching our film, and can take influences in there. the category "aged under 18" showed the best results from the ratings, showing its target audience. this shows me that our film must be able to relate to the audience as good as this film did, and can take some influences out of the film in order to do this. 



Chronicle 




The chart above shows the user ratings for the film chronicle on the website IMDB. Chronicle is the influence i got for the idea of two best friends falling out. The user ratings shows me that once again the "males under 18" got the highest mark, and shows me that our target audience will relate to this plot. It also shows me that the older audience of "females over 45" scored the lowest scores, this shows me that females do not relate to this plot, and is more appealing to males under 18. This shows me that the plot of two friends falling out has a very specific target audience, and we must make sure that our actors, plot and setting all appeal to this very specific audience. 


Back to the future part two








The chart above shows the viewer ratings on the website IMDB from the film Back to the future part two. The chart shows me once again that males under the age of 18 got the best marks from the report, and this confirms to me that the male under 18 is the target audience for this genre. Also the male category of under 18 scored the most marks along with 'under 18',also confirming to me that males are more interested then females. The female category of over 45 scored the lowest marks, showing me that the elder person is not interested. This means that we must make sure that our plot, actors and setting all appeal the the male audience of under 18 and make sure that the can relax to it.  

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